Guaranteeing freshness consistently over time is a common hurdle we face in the event industry
Yes, we may nail a concept and understand what works well over time. Nonetheless it comes a time when we are forced to refresh our concept.
This is when inspiration is needed. Looking at what others are doing around the world may help you to think differently and create something unique.
Here is a good example for some inspiration.
Toyota Auris Launch
The agency Glue Isobar created the concept for the launch of Toyota’s new hybrid car in Europe.
A selected audience was invited to attend an event in cool London Shoreditch. They were just presented with the car that all of a sudden, thanks to 3D projector mapping came to life!!!
Watch it yourself: Click Here