In February 2017, we were contacted by Queensgate Shopping Centre to design, create and produce an event entitled Martinis, Music and Muses! The event was to be a glamorous evening of cocktails, dancing and discounts. Bringing a taste of Marbella to Peterborough.
Their team advised us of the areas they wanted to produce and asked us to bring it to life. Our minds went into creative overdrive, with the different possibilities of how we could define each zone and make them as engaging and inspiring as possible.
Our plans included building a 21.5m double sided exhibition wall which would be spilt into three to create the separate areas, a custom made 8ft curved black booth for celebrity DJ Lauren Pope (built by our amazing in-house talented prop builder!), an 8m mesh wall for customers to hang their Instagram prints on from the evening (instaprinter) and of course all the necessary infrastructure such as a 7m bar, sound and lighting, AV kit, furniture and more.
Male and Female ‘style zones’ were built within the central square, both having their own individual feel. With a 6m white flower wall, photos of influential female fashion icons, with gold and white furniture and decoration, the female style zone was hosted by celebrity blogger Megan Gilbride of Wonderful You. The male zone followed with a Gentleman’s lounge theme, which included Chesterfield sofas and tea chest tables.
We encouraged guests to engage throughout the evening, creating a designated digital zone, with an Instagram booth and giant #MMM letters (Martinis, Music and Muses) and gift card offers.
The end result was a really engaging, creative event for the shopping centre with amazing feedback from both customers and the client.
Michaela Middleton – Marketing Manager said “Seventa helped us deliver one of our biggest events of the year. The team worked tirelessly until long hours of the night and promptly responded to all of our requests and suggestions. The whole process was smooth and we could relax knowing the set-up is in very capable hands. Their attention to detail was on point and we were really pleased with the overall result.”
If you are looking at hosting a similar event and would like us to put you together a proposal for this, feel free to get in touch. You can call us on 01202 237 433, email us on [email protected] or by using any of the channels below.
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