3D Projection Mapping

3d Projection Mapping

Generating extra buzz around marketing campaigns worldwide is 3D projection mapping, a relatively new technology that animates stationary objects with 3D video. With added sound effects and music, the result is a remarkable and immersive experience.

“Projection mapping can provide a great double whammy if used right, because you get a great live event, followed by a compelling video and PR opportunities. But, if that’s the aim it’s important to think about the film when planning the projection — the sense of scale you get live won’t be replicated on YouTube,” cautions Matt Smith, director of strategy for The Viral Factory.

“Good camera work, slick editing, and a rocking soundtrack will all help drive the film, but if the projection is too detailed it will still get lost.”

So, while we wait to see if this is a temporary craze or soon to become standard in the marketer’s toolbox, take a look through some great examples of such projections on buildings.

Virgin Money Senate House 3D

New Years Eve 2010 – Sugar Land – LD Systems

Mapping promoting The Tourist in Dallas

We would love to hear what you think about 3D Projection Mapping…..

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