The Mission

Rekorderlig approached us to help them create the finale of their summer Cider campaign: ‘Spirit of Summer’. The goal was pretty clear. The brand wanted a bespoke pop-up bar and restaurant to be located directly on the golden sands of Bournemouth beach.

Our approach

The beach-side location had some challenges. The site was a 40m x 40m area of sand which didn’t have normal vehicular access, toilets, power or of course, a level and solid floor! However, our team love to get creative and we saw this as the perfect opportunity to do something special. 

We started the planning process with site surveys, produced scaled 3D images of our plans and worked alongside the local borough council on power plans and structure designs. 

We planned the entire logistics of the pop-up, which included the main event space, a large bar area and kitchen area, on site storage, and toilet facilities. On commencement of the build, we had 3 days from patch of sand to unique bar & restaurant pop-up.

Upon completion of the set up/build, we operationally managed the pop-up venue during it’s two week duration, including the bar, catering, staffing, security, health and safety documentation and overall logistics. 

The Outcome

A lively pop-up summer venue in an unrivalled location. Positioned right on the golden sands and with crashing waves as its background, this was a one-of-a-kind event space.

The soft seating and dynamic decorations created a Swedish summer oasis, bringing the client’s vision to life and delivering an unforgettable experience for over 12,000 people who visited. 

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