As an event planner or coordinator, you need to be prepared to deal with any situation that comes your way – before and during the event. Without warning, your event can be derailed in the planning process, or you could hit a snag during the event itself.
Here’s how to get things back on track and avoid disaster:
This event planning disaster happens long before the date of the actual event. If you’re going to do the same basic thing you did the year before, why should your attendees even show up? In order to create a successful event, you need to think outside of the box and bring in some new elements, no matter what the event.
You can try a different theme, new entertainment or a different location. Look back over the feedback you collected from last year and take note of what really stood out to attendees.
Your event could fall flat if you don’t solve this problem right away. The solution is to do a marketing blast that will not only remind invitees of the event, but that will also get them excited to attend.
You don’t want to pester attendees – but you do want to show them why your event can’t be missed. You should take a two-pronged approach via email and social media.
Social media – and social media monitoring – are integral parts of corporate events. You should create a twitter hashtag (#) for your event and assign someone to engage the audience and monitor the conversation. If you start to get some negative feedback on your official stream, it’s important to take action right away.
Have your outreach person respond immediately on social media and let the party know that they have been heard. All eyes are on you – so be sure to act fast. Reach out and find the individual in person, if necessary, and try to make their experience better in any way that you can. Once the problem is resolved, make sure the community at large knows things have been fixed.
Inspired by David Thomas, who has been wowing audiences worldwide as a leading corporate magician for years.
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